Privacy Policy

Welcome to paradigm.ae, the website for Paradigm — a School Management System owned and operated by Digital Dynamics FZ LLE, a company registered in the United Arab Emirates ("we", "us", or "our").

We are committed to protecting the privacy of all individuals who interact with our website, including prospective clients, school administrators, and visitors. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit paradigm.ae or contact us through the site.

By using paradigm.ae, you agree to the practices described in this policy.

We use information collected on paradigm.ae for the following purposes:

• To respond to your enquiries, demo requests, or support questions
• To provide information about Paradigm's features, pricing, and services
• To improve the content, usability, and performance of our website
• To analyse website traffic and understand how visitors engage with our content
• To send communications where you have consented or where we have a legitimate interest
• To comply with applicable legal obligations

We will not use your information for unrelated purposes without your consent.

We process your personal data on the following legal grounds under applicable UAE law, including the UAE Personal Data Protection Law (PDPL):

We do not sell or rent your personal information to third parties.

We may share your information only in the following limited circumstances:

• With trusted technology partners and service providers who assist in operating paradigm.ae, under strict confidentiality obligations
• With our internal team for the purpose of responding to your enquiry or managing a business relationship
• With regulatory or government authorities when required by law
• In connection with a merger, acquisition, or sale of assets, where you will be notified

All third parties we work with are required to handle your data securely and only for the specified purpose.

We retain personal data collected through paradigm.ae for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

Enquiry and contact data is generally retained for up to 24 months, after which it is securely deleted or anonymised unless a business relationship has commenced.

paradigm.ae may use cookies and similar tracking technologies to improve your browsing experience and gather usage analytics.

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect website functionality. Where required by applicable law, we will request your consent before placing non-essential cookies.

We take reasonable technical and organisational measures to protect information against unauthorised access, loss, misuse, or alteration, including:

• Encryption of data in transit (TLS/HTTPS)
• Access controls limiting who can view enquiry data
• Regular review of our security practices

While we take data protection seriously, no website or internet transmission is completely secure. We encourage you to use caution when sharing sensitive information online.

Depending on your location and applicable law, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data
• Withdraw consent where processing is based on consent
• Object to or restrict processing in certain circumstances
• Lodge a complaint with a relevant data protection authority

To exercise any of these rights, please contact us using the details in Section 12 below. We will respond within a reasonable timeframe in accordance with applicable law.

Digital Dynamics FZ LLE is based in the UAE. If you are accessing paradigm.ae from outside the UAE, your information may be transferred to and processed in the UAE or other countries where our service providers operate.

We take steps to ensure that any international transfers comply with applicable data protection requirements and that your information remains adequately protected.

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. Any updates will be posted on this page with a revised effective date.

We encourage you to review this policy periodically. Your continued use of paradigm.ae after any changes constitutes acceptance of the updated policy.